Loop House
The work
A closed loop that is also a room plan: enter, circle the work, leave with a card. No serif revival, no festival wreath.
Brief
The venue changes shows every three weeks. Volunteers print at a copy shop. The mark had to stay legal when faxed, taped, and taped again.
They did not want a season campaign. They wanted one identity that a new poster could sit on top of.
Audience and constraint
A volunteer-run arts room needed a mark that could survive photocopies, night posters, and a stubborn glass door.
Subject
Arts venue
Idea
The loop is a plan of the room: door, wall, exit. It is drawn with a thick stroke so it survives a cheap copy.
Color is optional. The black print is the system. Accent ink is for the night poster only.
Applications
Door vinyl is the lockup at one height. Posters use a four-line type stack. The card is the loop at pocket size.
| Piece | Role |
|---|---|
| 01 | Wordmark for vinyl and photocopy |
| 02 | Night poster grid and type sizes |
| 03 | Membership card and door hours lockup |
Scope for this case: Identity Sprint.
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