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Good Noise
Work worth a look

GOOD WORK STARTS HERE

Big ideas. Clear scopes.

Find your voice, build the whole brand, or make a proper entrance. Three ways to turn up the volume.

Bold sculptural objects arranged as a playful brand toolkit

Identity Sprint

A group that already knows what it is launching and needs a public mark, type, and a first print piece in a short run.

Outputs

  • Wordmark and one lockup
  • Type and color on one sheet
  • One applied piece (door, card, or cup)
Process & scope

Not included

  • Campaign series and social calendars
  • Packaging systems beyond one label
  • Ongoing art direction after handover

Stages

  1. Written brief from your notes
  2. Two mark directions, then one
  3. Applied piece and file handoff

What we need from you

  • What is launching and who must read it
  • Formats that must exist on day one
  • Any name legal constraints you already know
Start Identity Sprint

Full Brand

A shop, cafe, or collective that needs a kit: mark, rules, and the first set of objects that will be used every week.

Outputs

  • Wordmark, lockup, and rules sheet
  • Stationery or signage as needed
  • Two applied pieces from the live formats
Process & scope

Not included

  • A multi-week campaign calendar
  • Interior architecture or fit-out
  • Photography production beyond art direction notes

Stages

  1. Brief and object list
  2. System on paper
  3. Objects in proof
  4. Kit handover

What we need from you

  • A named launch and a date you can miss by a week
  • Existing print or paint constraints
  • Who will apply the kit after we leave
Start Full Brand

Launch Campaign

A dated public moment: a street weekend, a term, a shop opening that needs posters and a sequence, not a new company mark.

Outputs

  • Poster series and handbill
  • A simple sequence for the days it runs
  • One wearable or wayfinding piece
Process & scope

Not included

  • A full identity system if none exists
  • Paid media buying
  • Live event production

Stages

  1. Date and audience
  2. Poster idea
  3. Print and sequence
  4. Handoff before the first paste-up

What we need from you

  • Confirmed dates and sites
  • What must stay legal on a lamp-post
  • Who puts the print up
Start Launch Campaign

Compare

Side by side: what we make, how we work, and what you bring.

Engagement comparison across Identity Sprint, Full Brand, and Launch Campaign
FieldIdentity SprintFull BrandLaunch Campaign
Best whenYou need a mark and one first piece.You need a kit you will use every week.You need a dated public moment.
You receiveMark, rules sheet, one application.Mark, rules, two weekly objects.Posters, sequence, one wearable or arrow.
Not in scopeCampaign calendar, retainers.Architecture, paid ads.A new company identity from scratch.
You supplyName facts and day-one formats.Launch date and who applies the kit.Dates, sites, and who pastes.

Identity Sprint

Best when
You need a mark and one first piece.
You receive
Mark, rules sheet, one application.
Not in scope
Campaign calendar, retainers.
You supply
Name facts and day-one formats.

Full Brand

Best when
You need a kit you will use every week.
You receive
Mark, rules, two weekly objects.
Not in scope
Architecture, paid ads.
You supply
Launch date and who applies the kit.

Launch Campaign

Best when
You need a dated public moment.
You receive
Posters, sequence, one wearable or arrow.
Not in scope
A new company identity from scratch.
You supply
Dates, sites, and who pastes.

Practical questions

Clear deliverables, a defined process, and room to ask questions.

Scope

Yes in the story of the studio. The sprint files are the start of the kit. This sample does not sell an upgrade path or a discount.

Revisions

Two in the sprint, then one. Full Brand may adjust applications after the mark is chosen. This is sample process copy, not a live contract.

Handoff

In the fiction: vector mark, a rules sheet, and print-ready applications listed in the engagement. Nothing is emailed from this page.