Bright Side
The work
A lamp turned toward the street. The campaign is the invitation, not a mascot. Type does the shouting.
Brief
The club runs on Saturday mornings in a borrowed hall. Parents needed dates. Kids needed something to pin on a jacket.
They asked not to look like a tech academy. The work is making, drawing, and reading out loud.
Audience and constraint
A Saturday learning club needed a term campaign that parents could read on a lamp-post and that kids could wear.
Subject
Learning club
Idea
Turn a lamp toward the pavement. The poster is the beam: large type, one date block, no stock of smiling children.
The badge is the lamp at badge size. It is sewn, not printed on a plastic coin.
Applications
Lamp-posts take A3. Bags take the timetable. The window card in the hall uses the same type sizes as the poster.
| Piece | Role |
|---|---|
| 01 | Term poster in two inks |
| 02 | Timetable card for bags |
| 03 | Cloth badge and window card |
Scope for this case: Launch Campaign.
Continue
Related work is a different case. Start a similar brief with this scope already selected.