Day Shift
The work
Set the name like a shift board: high contrast, one size, no script. The hanger card is the smallest poster in the shop.
Brief
The shop sells a short run of trousers, jackets, and bags. Customers often keep gloves on at the counter.
They asked for type that does not hide in a hangtag fold, and a window mark that does not need a seasonal rewrite.
Audience and constraint
A small workwear counter needed labels and a hanging card that could be read with gloves on.
Subject
Workwear shop
Idea
The name is set like a clocked-in board. Weight and tracking stay fixed. Color names the department, not a lifestyle.
We refused a distressed stamp. The roughness is the 2px rule and the hard shadow, not fake dirt on the type.
Applications
Hanging cards take the lockup and a size numeral. The window vinyl is one line. Receipts repeat the header, nothing else.
| Piece | Role |
|---|---|
| 01 | Wordmark and hanging-card layout |
| 02 | Size strip and care icons in two inks |
| 03 | Window vinyl and receipt header |
Scope for this case: Full Brand.
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